Retail here splits into three honest categories.
The first is cabin supply in a broad sense: home goods, quilts, rustic furniture, candles, kitchen things, art for a wall in a rental. A surprising amount of it is well made and a certain amount of it is the same imported inventory you would find in any mountain town in the Southeast.
The second is outdoor: fly shops, outfitters, bike and paddling gear, maps. This is the part of downtown that serves the county rather than the weekend, and the staff in these shops are where you get a real answer about water levels, trail conditions and which forest road is passable this week.
The third is food and drink. Barbecue, southern plate lunches, a handful of more ambitious kitchens, coffee, ice cream, fudge and a growing number of tasting rooms for cideries, wineries and breweries based nearby.
Two structural facts to plan around. A lot of downtown closes early by city standards, and some of it closes on Mondays and Tuesdays outside the season. And on a peak Saturday evening every decent restaurant in a town of 1,250 people is absorbing a county of visitors at once, so book or eat early.